Free Sustainable Fashion Show “RAILWAY TO RUNWAY” at Shibuya Bridge on November 30.
Your Old Clothes Will Shine on the Runway!
Collecting Secondhand Clothes for Costume Production Until September 30
HOTEL GRAPHY SHIBUYA is teaming up with Tokyu Corporation as part of an area management project to host “RAILWAY TO RUNWAY” — a one-of-a-kind fashion show where sustainability meets creativity. The event will take place on Sunday, November 30, 2025, at Shibuya Bridge.
In preparation, we’re collecting secondhand clothes until September 30 to be transformed into original costumes for the runway. Your donations will quite literally become part of the show!
The event will also feature digital creator Maika Matsuyama as a runway model, alongside a vibrant lineup of workshops and pop-up shops where guests can explore fashion, art, and new ideas around reuse and upcycling.
This is more than just a fashion show—it’s a community project that brings together creativity, sustainability, and the spirit of Shibuya.
From Tracks to Trends: Shibuya Bridge’s First Fashion Show “RAILWAY TO RUNWAY”
The stage for this one-of-a-kind fashion show will be Shibuya Bridge, built on the former elevated tracks of the Tokyu Toyoko Line. With the theme of “sustainability,” the event will spotlight the bold creativity of up-and-coming designer DOKKA vivid.
When people think of “sustainable fashion,” they often picture muted earth tones or soft greens. This show flips that image on its head. Models will take to the runway in vivid, colorful, and imaginative designs, showcasing a new side of sustainable style. Among them will be nine unique upcycled outfits crafted from secondhand clothing collected in Shibuya, alongside brand-new creations set to be unveiled at the Osaka-Kansai Expo.
To turn up the excitement even further, Tokyo-based digital creator Maika Matsuyama will appear as one of the models, adding her unique energy and presence to the show.
But the runway isn’t the only attraction. The event will also feature a DOKKA vivid pop-up shop and hands-on workshops, giving visitors the chance to engage directly with sustainability and creativity.
Held in this extraordinary space that once carried trains and now carries culture, the event lets guests experience the fusion of history, innovation, and community—a celebration of Shibuya’s past, present, and future.
＜Fashion Show Information＞
[Date and Time]
Sunday, November 30, 2025. Doors open: 13:00 / Show starts: 14:00 (scheduled to last about 15 minutes). *Rain or shine.
[Venue]
Shibuya Bridge (3-21-3 Shibuya, Shibuya-ku, Tokyo)
[Admission]
Free (reservation required, limited to the first 100 people)
[Organizer]
Global Agents Co., Ltd.
[Cooperation]
Tokyu Corporation / Tokyu Property Management Corporation
Designer: DOKKA vivid
※Applications will close once capacity is reached.
Your Clothes Could Shine on the Runway!
To create costumes for the upcoming fashion show “RAILWAY TO RUNWAY,” we’re collecting secondhand clothes at three locations in Shibuya. This project transforms unwanted clothing into vibrant, newly designed pieces. The item you donate might just reappear on the runway as part of a model’s outfit! We’d love your cooperation in making this initiative a success.
Collection Period
Friday, September 5 – Tuesday, September 30, 2025
What We’re Collecting
Clothing in colors other than black, white, or gray
(Vivid colors and patterned items are especially welcome!)
Collection Locations
• Shibuya Stream (4th Floor)
• The Millennials Shibuya (4th Floor)
• HOTEL GRAPHY SHIBUYA (1st Floor)
Special Bonus During Shibunamatsuri
On Saturday, September 20, if you bring secondhand clothes to HOTEL GRAPHY SHIBUYA during the Upcycle Festival “Shibunamatsuri,” you’ll receive a drink ticket valid at the hotel’s restaurant, Graphic Grill & Bar.
Join us in giving your clothes a second life—and maybe even a moment in the spotlight!
DOKKA vivid
A Gen Z designer unit and upcycle brand formed by childhood friends Natsume Akihiro and Sugauchi Nodoka. With the concept “Spice for your life,” they create pieces using a unique method of reconstructing secondhand clothes. Their work features a colorful, stimulating, culture-mixing world meant to add “spice” to life.
In 2022, they won the Grand Prix in the global incubation project “ASIA FASHION Collection,” organized by Vantan and Parco. They have presented an upcycle collection at New York Fashion Week. In 2024, they designed costumes for the Japan Budokan concert of the artist Wednesday Campanella (Shiha) and outfits for Superfly’s appearance at the NHK Kouhaku Uta Gassen.
Maika Matsuya
A digital creator based mainly in Tokyo. Debuted as a major artist in 2024, writing and composing her own music, with a specialty in retro-style worlds. She self-produces all her videos on vertical platforms, including dance, singing, illustration, and cosplay. She has over 2 million followers across social media.
Upcycled Secondhand Clothes Workshop with the Designer
A workshop will be held using heat-transfer sheets that can be ironed onto fabric, allowing you to transform clothes you no longer wear or pieces you’ve grown tired of into your very own original items. Before throwing them away, why not update your clothes with a little creativity and ideas? Enjoy a unique creative experience while interacting with DOKKA vivid’s designers and other participants.
<Workshop Information>
Date and Time: Sunday, November 30, 2025
(1) 15:00–15:30 / (2) 15:45–16:15 / (3) 16:30–17:00
Location: HOTEL GRAPHY SHIBUYA, 1st Floor
Participation Fee: From 1,500 yen
The fee may vary depending on whether you bring or purchase secondhand clothes and the number of patches you use.
Capacity: 6 participants per session
※Applications will close once capacity is reached.
Pop-Up Shop Featuring DOKKA vivid’s Popular Items
A three-day limited pop-up shop featuring DOKKA vivid’s popular items will be held. Browse tops, skirts, accessories, and more while the designer is also present, allowing you to fully experience the brand’s world and carefully choose your favorite piece.
<Pop-Up Shop Information>
[Date and Time] Friday, November 28 – Sunday, November 30, 2025, 13:00–20:00
[Location] HOTEL GRAPHY SHIBUYA, 1st Floor
Event Logo
For the first “RAILWAY TO RUNWAY,” an original logo was created by graphic designer Kenichi Kuromaru.
The two lines represent a “path” connecting top and bottom. This symbolizes the former railway tracks, the runway about to begin, and Shibuya Bridge as a place bridging generations and cultures. The letters placed over this “path” are designed to resemble railroad ties, showing the flow that draws people in while reflecting the runway that extends toward the audience. This logo is intended to become a lasting symbol of the event as it continues to evolve.
A new hostel hotel blending with the history of Shibuya. Standing right above the former Tokyu Toyoko Line tracks, the design and art of the hotel revive the memory of the old railway. Enjoy a unique stay that captures the spirit of Shibuya, surrounded by a free and creative atmosphere.
<Facility Information>
Facility name: HOTEL GRAPHY SHIBUYA Address: 1-29-3 Higashi, Shibuya-ku, Tokyo 150-0011 Access: 7-minute walk from JR Shibuya Station (New South Exit) 9-minute walk from Shibuya Station Exit C2 (all lines) 10-minute walk from Ebisu Station / 11-minute walk from Daikanyama Station (Tokyu Toyoko Line)
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