From Old to Gold: Creative Upcycle Festival “SHIBUNAN MATSURI” Hits Shibunan Sept 20!
Workshops by day, drinks by night!
On Saturday, September 20, 2025, from 11:00 AM to 9:00 PM, discover the fun of upcycling through hands-on workshops and creative experiences during the day. In the evening, unwind at the bar and enjoy a more relaxed atmosphere.
It’s a full day to explore new ways of finding value in everyday items while connecting with others.
We’re excited to announce “Shibunan Matsuri”, an all-day festival themed around upcycling, taking place at Shibuya River Street and Shibuya Bridge—right in the Shibunan area where HOTEL GRAPHY Shibuya is located!
From creative workshops and food trucks to nostalgic festival stalls, the event will be packed with activities for both adults and kids to enjoy.
Theme: “Upcycle” — Creating New Value from the Everyday
The very first Shibunan Matsuri is built around the idea of “upcycling”—breathing new life into items that might otherwise be thrown away by transforming them with creativity and design. Visitors will get to experience the joy of discovering new value, while also being reminded of the importance of cherishing what we already have.
In Shibuya, a city where diverse cultures meet, this festival is more than just fun—it’s about taking a step toward a sustainable future together. And as day turns to night, the atmosphere will transform, offering a completely different experience to enjoy.
Spotlight: Striking Lantern Art by GOO CHOKI PAR
The festival’s visual design is directed by GOO CHOKI PAR, a renowned three-member design unit behind high-profile works such as NHK historical drama logos and New Balance branding. For Shibunan Matsuri, they’ve created a bold new visual identity for the town, expressed through color and playful design.
On the day of the event, you’ll see their vision come to life through giant lanterns nearly 2 meters tall set up around the venue. Alongside these will be mini lanterns and noren curtains, giving the space a vibrant, festive atmosphere that’s sure to leave a lasting impression.
☀️ 11:00 AM – 6:00 PM
UPCYCLE WORKSHOPS
See, Touch, and Create. Three Upcycling Workshops
📍Shibuya Bridge Venue
We’ve put together a lineup of creative workshops for all ages—whether you want to casually drop in or dive deep into making your very own one-of-a-kind piece with the guidance of a professional artist.
Collage Art with Artbar Tokyo
Turn an old canvas into something new! Using materials like magazine clippings, you’ll paste and paint in your favorite colors to create an intuitive piece of art—even if you’re not confident in your drawing skills, this workshop is easy and fun for everyone.
• Time: 11:00 AM – 1:00 PM (1–2 hrs, reservations required, same-day OK)
• Price: ¥3,750
• Capacity: 20 people
Children 12 and under must be accompanied by a guardian. (Observation only is not permitted.)
⸻
Upcycle with Silkscreen Stamping
Bring along an old T-shirt or tote bag and give it a new life with original stamps featuring this event’s visuals. Walk away with a unique, upcycled piece you’ll actually want to use.
• Time: 1:30 PM – 3:30 PM (10+ mins, no reservation needed)
• Price: From ¥300
• What to Bring: An old T-shirt, tote bag, or other item you’d like to stamp
(Handkerchiefs and tote bags will be available for those without an item.)
⸻
Botanical Candle Making with Masashi Minai
Turn leftover candle wax into something beautiful. Add dried flowers and other natural materials to create a botanical candle that looks gorgeous and smells even better.
• Time: 4:00 PM – 5:00 PM (1 hr, reservations required, same-day OK)
• Price: ¥5,000
• Capacity: 20 people
◆Workshop Registration◆
Please apply for each workshop you wish to attend. Registration will close once capacity is reached.
FOOD BOOTHS
A Grand Gathering of Gourmet Food to Satisfy Your Stomach and Soul!
📍Shibuya River Street Venue
A vibrant food booth area will feature a lineup of unique food trucks, each serving up menus packed with the chefs’ passion and creativity. From bold flavors to comforting classics, this is more than just eating—it’s a food experience designed to make your festival day unforgettable. Come hungry, explore, and discover a dish you can only taste here!
🌙6:00 PM – 9:00 PM
UPCYCLE BAR
A Mature Atmosphere. The One-Day-Only “Upcycle Bar” is Open
📍Shibuya Bridge Venue
Bring your unopened or leftover liquor from home (any brand of whiskey, gin, shochu, etc.), and a professional bartender will create a one-of-a-kind “upcycle cocktail” tailored to your taste.
Time: 6:00 PM – 9:00 PM
Price: No seating charge / Cocktails from ¥1,000
What to Bring: Please bring any leftover liquor you have at home.
Of course, you can also enjoy the bar without bringing anything.
☀️11:00 AM – 9:00 PM🌙
UPCYCLE MARKET
A Sustainable Project Connecting Items and Sentiments
📍Shibuya Bridge Venue
Tsunagu Bon
This is a book exchange for everyone, themed on “book upcycling.” Books you’ve finished reading are reborn as a treasured volume for someone new. It’s a sustainable library that connects the stories and feelings sleeping in books to the next reader.
Tsunagu Ichi
A flea market where someone’s “cherished items,” like used clothing and accessories, gather. You can search for your own personal treasure among items that each have their own story. Experience the joy of using things with care and passing them on.
◆How to Participate in Tsunagu Bon / Tsunagu Ichi◆
- Bring clothes, accessories, or books from your home.
- Place the items you brought on the exchange table.
- In return, you can take home items already on the table.
- You can take the same number of items as you brought.
- If you do not bring any items, you can exchange them for tickets received when purchasing food or drinks at the event.
FESTIVAL GAMES
Captivating for Adults and Children Alike! A Festival Game Street!
📍Shibuya Bridge Venue
Classic festival stalls like shateki (shooting gallery), cotton candy, and yo-yo fishing will also be there to liven up the festival all day long. Please enjoy them along with delicious food and fun games.
“Shibunan Matsuri” Event Outline
Date: Saturday, September 20, 2025
Event will proceed in light rain but will be canceled in case of severe weather.
Admission: Free
◆Shibuya Bridge Venue
Hours: 11:00 AM – 9:00 PM
Address: 1-29-1 Higashi, Shibuya-ku, Tokyo
Access: 8-minute walk from the JR Shibuya Station New South Exit
◆Shibuya River Street Venue
Hours: 11:00 AM – 6:00 PM
Address: 3-21-3 Shibuya, Shibuya-ku, Tokyo
Access: 4-minute walk from the JR Shibuya Station New South Exit