Introducing the “Noryo Festival” at Azabujuban Shopping Street

Hello! This is Ran from THE LIVELY TOKYO AZABUJUBAN.
Today, I’d love to share a recap of our participation in the Noryo Festival, held on August 24th and 25th, where THE LIVELY TOKYO AZABUJUBAN proudly hosted our own festival booth!
A Bustling Two Days of Food, Fun, and Community

Set in the vibrant, traditional atmosphere of the Azabujuban Shopping Street, the Noryo Festival welcomed a mix of local residents, tourists, and international guests. From our very own THE LIVELY BAR, we served a special lineup of original food and drinks, contributing to two unforgettable days full of energy and excitement.
Our Festival Booth at THE LIVELY
Our menu was a hit! Guests enjoyed:
- Juicy spare ribs
- Refreshing Sicilian salad
- Flavorful sausages
And for drinks, we offered:
- Our signature Highly Lively IPA
- A fragrant and refreshing Earl Grey Highball
- The summery favorite: Frozen Pineapple Margarita
The Earl Grey Highball stood out with its unique aroma and taste, becoming a guest favorite.
All items were served in cups featuring THE LIVELY logo, adding a photogenic touch that many guests loved capturing and sharing on social media—spreading the festive vibe even further.
A Special Lounge & BAR to Unwind
After enjoying the festivities, guests could bring their purchases to our beautiful 2nd floor lounge or our 9th floor rooftop BAR to relax. The view from THE LIVELY BAR was especially memorable, offering a stunning contrast between the festival buzz and Tokyo’s glittering night skyline—a perfect way to create lasting summer memories.
What is the Azabujuban Noryo Festival?

The Azabujuban Noryo Festival is a lively summer tradition that beautifully blends local heritage with modern flair. The shopping streets are lined with festive stalls where visitors can enjoy regional specialties and international cuisine. The festival also features powerful taiko drum performances and cultural showcases that highlight the spirit of the neighborhood.
It’s a special occasion where locals and visitors come together to celebrate, rediscovering the charm of Azabujuban under the magic of a warm summer night.
Thank You & See You Next Year!

Thank you to everyone who joined us at this year’s Noryo Festival! We’re already looking ahead to next summer with exciting new ideas and an even better menu.
Until then, we hope you continue to enjoy the vibrant charm of Azabujuban and the unique atmosphere at THE LIVELY TOKYO AZABUJUBAN.
📸 Want to see more highlights?
Check out more photos and behind-the-scenes moments on our Instagram—and don’t forget to follow us to stay updated on our latest news and upcoming events!
To stay updated on our latest events or to plan your next visit to THE LIVELY TOKYO AZABUJUBAN, please follow us on Instagram.

Name: THE LIVELY TOKYO AZABUJUBAN
Address: 1 Chome-5-23 Azabujuban, Minato-ku, Tokyo, Japan 106-0045
Access: 3-minute walk from Azabu-juban Station on the Namboku Line and Toei Subway Oeben Line
10 minutes walk from “Roppongi” station (Tokyo Metro Hibiya Line / Toei Subway Oedo Line)
Website: https://www.livelyhotels.com/en/thelivelyazabu/
Instagram: https://www.instagram.com/the_lively_tokyo_azabujuban/