When it comes to bringing home a piece of Hokkaido, the options are as diverse and captivating as the region itself. Hokkaido, renowned for its unique blend of natural beauty, indigenous culture and culinary excellence, offers a treasure trove of souvenirs from delectable treats to unique handcrafted items that encapsulate the essence of this northern Japanese island. In this post you will find out what the best Hokkaido souvenirs are. Whether you’re a first-time visitor or a seasoned traveler, you will enjoy this list of the top Hokkaido souvenirs to consider bringing home from your travels.

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Shiroi Koibito

Photo by Yusuke Kawasaki

Shiroi Koibito, meaning “White Lover,” stands as an iconic Hokkaido treat, captivating taste buds with its delicate charm. This delicious confectionary features buttery white chocolate biscuits with a sweet white chocolate layer. Packaged in distinctive blue tins, Shiroi Koibito’s iconic packaging makes for a memorable souvenir. Whether chosen as a gift for your significant other or as a personal indulgence, the elegant packaging and exquisite taste of Shiroi Koibito embody the essence of Hokkaido’s culinary craftsmanship, making it a cherished souvenir that lingers in the memory long after the last delectable bite.

Jaga Pokkuru

Photo by yoppy

Born from the heart of Hokkaido’s lush potato fields, Calbee Jaga Pokkuru captivates consumers with its blend of real potato flavor and a satisfying crunch. Crafted exclusively from 100% locally farmed potatoes from Hokkaido, this snack embodies the farm-to-table philosophy. The choice of potatoes not only guarantees a robust flavor but also reflects the dedication to supporting local agriculture and promoting sustainable practices. Jaga Pokkuru is also lightly seasoned with salt sourced from the Okhotsk Sea. This pristine salt adds a nuanced depth to the snack, enhancing the natural flavors of the potatoes without overpowering them. Packaged in convenient, travel-friendly pouches, it has become a popular souvenir for visitors from around the world.

Royce Nama Chocolate&Potato Chip Chocolate 

Hokkaido is home to many sweets and confectionary companies that have mastered the art of crafting delightful treats. Among these culinary maestros, Royce emerges as a distinguished chocolatier, celebrated not just in Japan but internationally. At the forefront of Royce’s decadent offerings is the legendary “Nama Chocolate” or ganache. It comes in a range of flavors from classic dark chocolate to matcha-infused and fruity variations. The “Potato Chip Chocolate” is one of Royce’s most popular products. It is a harmonious marriage of savory and sweet—a crispy, salty potato chip coated with the milky, velvety embrace of Royce’s chocolate.

Traditional Ainu Woodcrafts and Textiles

Photo by Hajime NAKANO

Ainu woodcrafts and textiles encapsulate the spirit of Ainu tradition. Ainu woodcrafts, such as keychains and statues intricately carved with traditional motifs, reflect the meticulous artistry passed down through generations. These items serve as tangible links to Ainu beliefs and folklore, preserving a cultural legacy. Traditional Ainu textiles, adorned with symbolic patterns inspired by nature, offer scarves, bags, and wall hangings that not only showcase vibrant designs but also carry the profound stories of the Ainu people. Acquiring these pieces not just adds to your personal collection of souvenirs but helps support local Ainu artisans, ensuring the longevity of Hokkaido’s indigenous heritage.

Rokkatei Marusei Butter Sandwich

Photo by djromanj

The Marusei Butter Sandwich represents the island’s rich dairy heritage and commitment to crafting exceptional treats. Born in the picturesque town of Furano, renowned for its sprawling lavender fields and pristine landscapes, the Marusei Butter Sandwich has become a culinary icon, celebrated for its simplicity and irresistible taste. Sourced from high-quality Hokkaido milk, Marusei Butter is celebrated for its distinct taste, renowned for its creamy texture and rich, indulgent flavor. Packaged with care to preserve its freshness, this sandwich makes for a perfect souvenir, allowing you to carry a piece of Hokkaido’s culinary excellence with you as you journey through the island’s breathtaking landscapes.


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